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Coupled with his strange outfit of green jacket, blue baseball cap and rubbish armband, makes him look like an irate leprechaun, than a typical nineties youngster.
STD of course changed their name from an acronym for Sexually Transmitted Disease to the more radder InterAct, and released the gameshark line of game enhancers for which they are to be applauded. Sega of course had millions of ads out at the time proclaiming to do what Nintendon't. Largely bombast and bullshit, though to be fair it would be ages before Sega itself caved in and allowed their games on Nintendo consoles.
Thanks to pirates, you can play a ropey version of Super Marioworld on your Megadrive (or Genesis if retarded) and even Super Mario Bros via Emulation (though SMB is actually homebrew).